HEIF/HEIC image format
A modern image format based on the [HEVC video format](/hevc). HEIC generally has better compression than [WebP](/webp), JPEG, PNG and GIF. It is hard for browsers to support HEIC because it is [complex and expensive to license](https://en.wikipedia.org/wiki/High_Efficiency_Video_Coding#Patent_licensing). [AVIF](/avif) and [JPEG XL](/jpegxl) provide free licenses and are designed to supersede HEIC.